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NXP, Kestrel Wireless partner on DVD anti-theft system
NXP Semiconductors, a Netherlands-based company founded by Philips, and Kestrel Wireless have joined forces on a solution to solve the problem of DVD theft throughout the supply chain.
Using NXP’s RFID chip technology and Kestrel’s RFA (Radio Frequency Activation) solution, it is reportedly possible to disable DVDs at the point of manufacture and enable them at the point of sale, making goods stolen at any point during the supply chain worthless.
The first application of NXP and Kestrel’s RFA/RFID solution will be integrated into optical media. The solution, however, is applicable to all consumer electronics products, such as MP3 players, electric shavers, toothbrushes, flat screen TVs, ink jet cartridges and flash memory, NXP said.
The radio frequency chips are embedded in consumer goods that are activated by an RFA-enhanced RFID reader at the POS. When the chip is scanned, information is sent to the Kestrel network for authentication. Assuming all is correct, an enabling code is sent to the chip and the product is activated. (Source: DMEurope)
Story filed 10.05.07
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