Philips Electronics has introduced a new consumer logo for its environmentally friendly and safe consumer product range – the Philips Green Tick (pictured).

This new logo allows consumers to easily identify products that have significantly better energy efficiency than the nearest competitor products in the same category as well as having other environmental benefits such as the use of flame retardant materials.

Philips says that its sustainable practices have been recognized at a company wide level. The Philips Green Tick logo only applies to Green Flagship products in the consumer electronics portfolio, all of which are annually certified by external auditors. Philips Green product portfolio accounted for €2.2 billion turnover last year.

Currently, seven of Philips’ Flat TVs carry the Green Tick logo with a target of doubling the number to 14 by the end of this year. Furthermore throughout this year the firm will continue to increase the range of Green Tick products to include DVD Recorders, Home Theater Systems, Wireless Solutions, Portable Accessories and other consumer electronic devices. The Green Tick logo has launched into retail outlets across Europe, North America and Asia.

Recent research has found that Philips’ Green Tick products outperform competition in energy efficiency. When watching television or a favorite DVD with a Philips Green Tick product, consumers consume less energy than competitor products.

Philips Consumer Electronics CEO Rudy Provoost says, "We are committed to being a responsible industry leader and helping consumers find more energy-efficient lifestyles through increasingly advanced products and better information. Our Green Tick logo provides consumers with an easy way to identify products enabling an informed purchasing decision.”

Story filed 07.05.07