New Medium Enterprises, the company behind the HD VMD red-laser hires DVD format, has announced that MCA Technology has been granted exclusive distribution rights for its hardware in the French market.

The deal is a major step towards NME's French expansion for which MCA Technology, an established electronic distributor, has been given exclusive distribution rights in addition to introducing NME to parts of other European territories where MCA has a strong footprint.

MCA will co-ordinate the distribution and promotion of its HD VMD players and PC drives amongst electronics and technology retail specialists, which will support NME's current aggressive marketing campaigns across Europe.

NME will launch a special edition bundle box which includes a HD VMD player along with 5 free HD VMD movies plus a film catalogue with which consumers can make further orders. The bundle box recommended retail price at €299 including VAT “makes it the most affordable true HD home entertainment product available for the end consumer,” boasts the company.

Elsewhere in the world, NME announced it has secured a partnership deal with AP and Eagle Entertainment, two of India’s leading content distributors. The deal offers consumers an HD VMD bundle box set to include a HD player plus 10 top selling movie titles at a price of $349 to be available from June 2007.

“This is a timely and exciting partnership considering we are launching our products in Mumbai in the summer of this year. The Indian community already demonstrates that they are gadget and technology savvy and we anticipate large interest in our products in terms of our competitive retail price and unique technology,” comments Uti Thakkar, Head of NME’s Asian Division.

Story filed 25.03.07