Dolby Laboratories demonstrated at CES how its technologies can tap the full potential of next-generation digital entertainment, highlighting the role it plays in innovative products from the world's leading companies.

Dolby showcased strong support for Dolby TrueHD, a 100 percent lossless audio technology that delivers the ultimate sound quality for high-definition optical media and video-on-demand services, and Dolby Digital Plus, a flexible audio technology that delivers superior high-definition sound on optical discs as well as on cable, satellite, and IPTV set-top boxes, where bandwidth efficiency is critical.

Among the HD DVD and Blu-ray Disc devices using Dolby's next-generation technologies to deliver high-definition sound are the BD100 dual-format Blu-ray Disc/HD DVD player from LG Electronics, the HD-XA2 and HD-A2 HD DVD players from Toshiba, the DMP-BD10K Blu-ray Disc player from Panasonic, and the BD-P1200 Blu-ray Disc player from Samsung.

Dolby also demonstrated Dolby TrueHD and Dolby Digital Plus on prototype audio/video receivers from Sony and Onkyo.

"More than 2.2 billion products with Dolby technologies have been sold to date worldwide, making Dolby a common thread in today's entertainment," said Ramzi Haidamus, Senior Vice President and General Manager, Consumer Division, Dolby Laboratories. "Dolby technologies power the sound of high-definition today and are engineered to deliver on the promise of digital entertainment tomorrow. We're committed to helping the industry deliver choice, superior performance, and hours of enjoyment to people."

Story filed 17.01.07