Dreamer, a leader in interactive TV solutions, has announced that their BIDDLE platform will be utilised by Technicolor to offer digital content delivery services including online and disc-based direct-to-TV solutions for Blu-ray; allowing movie studios, broadcasters, record labels and other content distributors to utilize BD-Live as a fully-controllable direct marketing and e-commerce tool.

Dreamer’s patented BIDDLE platform is a thin-client technology, which utilizes any BD-Live-compliant broadband-connected Blu-ray player to enable direct-to-TV broadcasting. The technology creates a complementary delivery mechanism for broadcasters, movie studios, record labels, and other content distributors.

It allows them to utilize their deep libraries of content to generate additional revenue streams by sending music, games, exclusive access events, advertising, e-commerce, social networking and more directly to consumers’ TVs. No PC or dedicated set-top box is required.

The BIDDLE platform can be deployed in one of two ways: using a Blu-ray disc that contains the BIDDLE code, which when inserted into a BD-Live player automatically connects to online content channels, or by embedding the BIDDLE technology directly into a Blu-ray player, which when connected automatically enables unlimited online content services directly on the player

“The technology also allows for a great consumer experience: there are no lengthy downloads, no need to perform updates, the disc starts up very quickly and the content access happens seamlessly,” says the company

Story filed 19.01.09