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Best Buy customers to get BD players for $100

US retail chain Best Buy is reported to be about to lower the price bar of Blu-ray players to $100 with $100 in BD movie vouchers.

The basic Insignia NS-BRDVD player is to be sold for $199 and purchaser get $100 of coupons toward Blu-ray movies redeemed at Best Buy. Other restrictions may apply as well, yet to be spelt out.

The retail chain is also following on its competitors’ footsteps by dropping the prices of several other Blu-ray players – the Sony BDP-S350 is coming town to $299 and the Samsung BD-P1500 to $299.

Wal-mart, Sam’s Club and Costco are already selling players that are very close to or are right at the $200 price point. In addition to the brick and mortar brigade, online retailers are selling players like the Sony BDP-300 for as little as $190 plus shipping.

Story filed 26.10.08

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