Following the official launch of its 40GB disc and HD player at CeBIT 2006, Versatile Multilayer Disc (VMD) format developer New Medium Enterprises said it been “inundated with trade inquiries from all over the world.”

“The once shy and sceptical replicators are ready to embrace our 2p technology now,” said NME’s Chief Technology Officer, Dr. Eugene Levich. “Seeing the EVD-VMD players and VMD high capacity discs with full length feature movies on them in true HD1980 1080i/p formats at CeBIT 2006 was a revealing experience for many. It proved that the VMD is a true ‘third format,’ the only and real alternative to the costly blue laser formats. It is the only affordable HD solution for consumers,” Levich said.

NME has confirmed that it will launch its entire product line in the USA and Europe during the third quarter. The company is confident that delivery of the 20-40GB VMDs and HD players will also occur in the third quarter.

NME’s worldwide consumer electronics sales strategy is to grant ‘white label’ licensing to popular brand names in their respective regions. The company has already entered into advance negotiations with several such ‘white label’ brands.

NME is also planning to sell its products online at electronic e-commerce sites within the coming months.

Mahesh Jayanarayan, CEO of NME commented, “We have opened our order book cautiously as our main focus now is to meet the market demand for our product. We are now investing in our production infrastructure to meet this demand. The inquires we have received since CeBIT 2006 have exceeded our expectations, which clearly affirms that we do have the true HD solution.”

NME has developed the Versatile Multilayer Disc, a technologically advanced red laser optical storage disc that has capacities ranging from 20 to 40GB. The technology has the capability of up to 100GB of data storage, 20 times the capacity of existing DVD discs.

Story filed 03.04.06