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Dramatic rise in BD standalone player sales forecast
According to a new report by Parks Associates, global Blu-ray standalone player sales will outpace most other consumer electronics items (including HDTVs) over the next four years as HD hardware see more widespread adoption.
Standalone Blu-ray players are currently in 1.7% of US households versus high-def TV from cable or satellite providers, which is in 26% of households.
Kurt Scherf, principal analyst for Parks Associates, added that Blu-ray player sales will total 5 million units globally this year (excluding the Sony PlayStation 3), up 625 percent from 2007 where 800,000 players were sold. Scherf says by 2012 there will be 40 million units sold.
The latest forecast agrees with what DisplaySearch said last month, which was that Blu-ray player unit sales will triple for 2008, double in 2009 and then by 2010 "unseat" the PlayStation 3 as the most popular platform for HD discs.
Story filed 20.10.08
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