In anticipation of the nationwide release of the 3D action-comedy The Green Hornet on 14 January 2011, Sony Pictures launches The Green Hornet On-The-Go campaign enabling moviegoers to interact with 3D content and games via their mobile devices.

Using mobile marker technology from WiMO Reality, moviegoers can use their smartphones to scan the logo for the film and be directed to a mobile site created exclusively for the On-The-Go programme. The site provides a sneak peek in the form of 3D digital collector cards.

Wherever a consumer sees the WiMO-enabled Green Hornet logo on any printed or online materials, they can use their smartphones to scan it with a free app from WiMO Reality. With the aid of specially-marked, limited-edition 3D glasses, moviegoers can see the digital collectors cards directly from their mobile device screens.

The glasses, designed to look like a black mask, will be distributed at select theaters nationwide, and at various stops on the national tour of the Black Beauty car – the transportation of choice for the Green Hornet and his sidekick, Kato.

"With the increased usage of mobile applications, people are enjoying entertainment content while they're on the go – so we wanted to bring The Green Hornet right to consumers on their devices," said Dwight Caines, President, Worldwide Digital Marketing, Sony Pictures. "The most exciting part is that we're delivering this in 3D."

In addition to the mobile marker technology, The Green Hornet On-The-Go campaign includes games for Android, iPhone and iPad devices. Android users can download The Green Hornet Crime Fighter game from the Android Market for free or visit www.GreenHornetGame.com to play the game on their mobile flash enabled browser.

Those with iPhones or iPads can download The Green Hornet Wheels Of Justice iPhone/iPad game, which is already available in the App Store. This 3D action driving game lets players navigate Black Beauty through dangerous downtown streets while defending the city against an array of gangsters.

Story filed 12.12.10