US adult publisher Penthouse launched yesterday Penthouse 3D, the first pan-European 3D-formatted adult channel. It will feature 100% full 3D native HD, 30 hours of updated content monthly and programming that includes softcore and hardcore content, according to a company announcement issued Monday.

Available daily from 11:00 pm until 5:00 am (GMT +1) on ASTRA 3B, 23, 5 Degrees East, parent company FriendFinder Networks says the launch of Penthouse 3D reaffirms Penthouse’s position on the cutting edge of technology. 3D formats may be a relatively new technology, the company declared, but it is simply a matter of time before 3D is a staple format like HD.

Jacky Wauters, Head of NOA Productions, Penthouse channels' European distribution partner, added, "Thanks to the increasing consumer acceptance of 3D, I am delighted to work with Penthouse to be able to satisfy the needs of the consumers and broadcasters alike who demand high quality, cutting edge entertainment backed by a solid and well established brand like Penthouse.

With the start of Penthouse 3D, the number of commercial 3D channels distributed via ASTRA totals to six. Other bouquet operators broadcasting in 3D via ASTRA include BSkyB in the UK, Canal+ in France, Sky in Germany, Viasat 3D in Scandinavia and the Dutch TV channel Brava 3D broadcasting to a pan-European audience. In addition, SES ASTRA has launched a 3D demo channel featuring high quality 3D for the retail market.

Ferdinand Kayser, President and CEO of SES ASTRA, said: ”The start of Penthouse 3D represents another milestone in the development of ASTRA as key player in the 3D television market. Furthermore, it confirms ASTRA 23.5 East as Europe's fastest growing hot spot for both Direct-To-Home and Direct-to-Cable distribution."

Story filed 01.03.11