The 36,000-member American Optometric Association (AOA) announced a partnership with the 3D@Home Consortium, a group of more than 45 companies, to improve the understanding of 3D stereoscopic viewing “as a safe and appropriate technology for all viewing audiences.” The parties signed a Memorandum of Understanding at a clinical symposium on 3D Vision and Health held on 15 March in New York, stating their intent to share data and jointly promote vision health utilising stereoscopic 3D displays.

“The cooperative relationship will be a conduit for the exchange of the most current information and research. Both the AOA and the 3D@Home Consortium acknowledge vision and eye health may enhance consumers’ abilities to view 3D/S3D images, and ultimately increase their use of such technology,” says the communiqué. The two groups will collaborate in the development of common interest strategies, exchange of ideas, and shared best practices.

Potential projects covered by the MOU include: 1) enhanced public and professional communication; 2) development and design of 3D/S3D based vision risk assessment tools; 3) development and design of applied therapies; 4) providing new integrated efforts for quality improvement and evaluation; and 5) improved public health and vision and eye health.

Both groups will be encouraging their constituents to incorporate the use of stereoscopic testing and educational materials in their products, helping the public build an appreciation for the importance of optometry-delivered vision and eye health care, as well as the importance of yearly comprehensive eye exams.

3D@Home is a global, not-for-profit membership organisation formed to accelerate the adoption of 3D into homes worldwide. The group’s membership list includes large and small multinational companies whose products and services span the 3D eco-system, including, 3D creation and capture, production, post-production, compliance testing, transmission, and 3D display, playback and accessories.

See video presentation by Jim Sheedy (OD, PhD) Director of the Vision Performance Institute of Pacific University at the 3D@Home Consortium/AOA symposium.

Story filed 20.03.11