Sony DADC has announced the establishment of PlayStation3 media manufacturing services in Russia. After entering the Russian home entertainment market with a strategic acquisition of a CD/DVD manufacturing plant in Borovsk, Kaluga, earlier this year and the subsequent commencement of Blu-ray Disc manufacturing at that site, Sony DADC has now launched local Russian PS3 games production at the same location.

The company says this strategic development will provide new levels of support to the fast-growing PS3 games market in Russia. PS3 has become the most popular computer entertainment system there.

Sony DADC’s Russian replication facility went into operations this July. Subsequently, Sony has imported a Blu-ray Disc replication line from its Austria headquarters, which went live with Blu-ray Disc Video replication in September and will go live with PS3 games production this month.

The Borovsk manufacturing facility, which employs about 100 staff and is located less than one hour’s drive from Moscow, will initially provide BD-Game for PS3 and BD-Video manufacturing capacities of around 450,000 units per month alongside extensive CD and DVD replication capacity.

Local manufacturing of BD-Game for PS3 will allow games publishers and distributors to deliver products much faster to local retailers, helping to accelerate the growth of the increasingly popular PlayStation3 format in Russia.

Story filed 26.10.11