The King’s Speech, The Weinstein Company’s Academy Award winner for Best Picture, will be the first feature film to deploy Technicolor’s MediaEcho second-screen viewing experience App.

Developed in-house by Technicolor, MediaEcho is an application that delivers an interactive second-screen experience to viewers using a Blu-ray Disc player with BD-Live (Internet connectivity) and a tablet device, without disrupting the primary content on the main screen.

Content displayed on the tablet can be played in sync with the on-screen feature or viewed later. MediaEcho utilises BD-Live technology to enable a true two-way communication between any Internet connected Blu-ray player and tablet device, providing users with additional content, including: bonus streaming audio and video content delivered from the Cloud, audio commentary excerpts, movie and historical trivia, behind-the-scenes information, social media integration allowing users to post comments, share content and connect during their movie-watching experience, actor/cast profiles, connecting to IMDB and other online databases, E-commerce.

Users can share this information from the movie on Facebook and Twitter.

“The key benefit of MediaEcho as a second screen application is to offer consumers content that is synchronized and relevant to what they are watching on the TV screen,” said Lew Rothman, EVP Operations and CTO, The Weinstein Company. “We are excited about the new level of interactivity and the second screen experience and are confident that consumers will value this App and want to watch content in this way moving forward.”

The King’s Speech App is currently available for download at the Apple iTunes Store.

Story filed 02.12.11