More than 750,000 households have registered with UltraViolet to create and start using personal digital libraries, the Digital Entertainment Content Ecosystem (DECE) has revealed at the 2012 International Consumer Electronics Show (CES).

At CES, backers of the cloud-based platform announced a multi-million dollar awareness campaign and an Amazon deal. Bill Carr, executive VP of digital media, at Amazon says that the online retailer will be offering UltraViolet rights from an as yet unnamed Hollywood studio. "We have reached an agreement in the last few days with one of the major studios for rights that will include UltraViolet rights and we are excited about the additional possibilities this will enable," Carr said.

Following the launch of an initial 19 UltraViolet-enabled titles, DECE suggests the audience of registered users is expected to grow "exponentially" in the year ahead. Release plans include most theatrical new release titles in 2012, such as Moneyball, J. Edgar, Happy Feet 2, Tower Heist and Hop, along with theatrical catalogue and TV titles, including The Town, The Smurfs and One Tree Hill Season 9, Chuck Season 5 and The Big Bang Theory, Seasons 1 and 2. Also, a sampling of additional UltraViolet-enabled titles planned for the UK in 2012 includes, Crazy Stupid Love, Midnight in Paris and Dolphin Tale.

In the first half of 2012, DECE will introduce a Common File Format for downloads, making download functionality consistent across all UltraViolet retailers. This will further increase consumer convenience by making repeated downloads of different file types unnecessary, even when using different brands of UltraViolet-compatible media player apps or devices.

Story filed 12.01.12