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Europe's 3DTV adoption predicted to grow 122% in 2012, ahead of Smart TV
When all is said about the popularity of Smart TV, GfK analysts expect 3DTVs to witness the highest growth rate - 122% - this year in Europe in the television product category. Smart TVs come in second with 56% growth and LED TVs are in third place with 33% predicted growth.
GfK executives gave out this surprising market research information about the sales trends in the EMEA region at the IFA Global Press Conference 2012 event in Dubrovnik, Croatia.
The Swiss have been the most eager 3DTV buyers, according to GfK?s EU 13 Panelmarket. There, 42.3% of all TVs sold in January 2012 are 3D-capable. Then come Germany and Austria (28.5%); Sweden (23.6%); Poland (21.6%); Spain (16.2%); France (14.3%); Russia (12.4%); Italy (12.3%); UK (12.2%); Turkey (11.9%); Ukraine (7.8%); Portugal (7%).
UK retailers hope that the 3D coverage of some of the Olympic Games will help the UK climb up the 3D-capable TV adoption Euro-ladder.
Story filed 05.05.12
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