In the wake of China's record-breaking box-office opening of Titanic 3D, Twentieth Century Fox Home Entertainment and Sony have announced an exclusive, large-scale bundling partnership for the film's Blu-ray 3D release this fall.

Marking the industry's biggest bundling and promotional programme to date in China, James Cameron's epic love story will be packaged with Sony's Blu-ray player and Blu-ray Home Theatre.

With the shipping of more than 5.5 million 3D television sets in China last year - versus 174,000 in 2010 - Chinese consumers are now proving to be one of the most enthusiastic adopters of 3D content in the world, both inside the home and in theaters.

"I'm certain that 3D is the way people will want to continue enjoying their entertainment, whether it's in a movie theater or on television," commented James Cameron. "Audiences around the world have embraced Titanic 3D because they were engaged in a distinct heightening of the film experience. We used the depth of 3D to make the screen an intimate window into a compelling reality - and this type of 3D storytelling can be accomplished whether it's on a theater screen or a TV screen."

Story filed 05.05.12