Nearly 8 in 10 users who connect their Blu-ray Disc player to access online content download television shows and movies via Hulu, Netflix, and other subscription video-on-demand (SVOD) services, compared to 69% of connected-TV users and 64% of connected video game console users. These findings come from market research analysts NPD's latest report Smart Devices as Content Platforms.

Tablets and smartphones tend to be used less frequently to access SVOD services. Nearly one quarter of connected tablet users and about 15% of connected smartphone users access these services on their devices, but consumption is growing.

When it comes to listening to music on the go and in the home, smartphones and Web-connected TVs lead other connected devices for consumers' propensity to stream music and listen to Internet radio. Just under a third of smartphone users and connected-TV users (31%) who access online content, use their devices to stream music or listen to Internet radio, compared to just under 20% for tablet users and video-game console users. The usage profile for the various smart connected device types also varies widely for online video games and game apps.

"The evolution of entertainment content acquisition has obviously been driven by wild growth in, and availability of, Web-connected devices now commonly seen both inside and outside of the home," says Russ Crupnick, senior vice president of industry analysis for The NPD Group. "The once ubiquitous desktop computer has given way to connected televisions, Blu-ray players, notebook computers, tablets, and smartphones, which have enjoyed tremendous growth in the past two years."

Survey data are from NPD?s consumer-survey tracking update in March 2012. The report is based on approximately 10,500 completed responses from US consumers.

Story filed 11.07.12