Technological enhancement marches on in the autostereoscopic 3D corner of the immersive video market with the unveiling by Zero Creative of the world's brightest glasses-free 3D display.

The 46" display is targeted for 'high attention' indoor and outdoor advertising using 3D without glasses. It is not (yet) a home entertainment device. The new display - XYZ46ZL4 model - offers a brightness of 2,500 to 3,000 nit (cd/m2), which is up to 8 times more than other solutions in the market. Based on LCD and lenticular lens technology, the display uses special backlight and cooling systems.

The new display can be used with Zero Creative's 3DZignage platform, a scaleable software solution to run 3D advertising/marketing networks using glasses-free 3D. Also, the company offers custom 3D campaigns, combining 3D and gesture-based interaction without any touch, as recently used by Adidas and Nike.

"Current digital signage solutions for the so-called DOOH (Digital-out-of-Home) is still dominated by traditional 2D displays and poor content," says Jean-Pierre van Maasakker, CEO of Zero Creative. "Introducing this new level of extreme brightness combined with glasses-free 3D image is a giant step forward for the DOOH market."

Zero Creative is expecting to launch a similar high brightness xyZ 3D Display in the larger 55" size later this year.

Story filed 20.07.12