FindAnyFilm.com, the website which helps connect UK-based movie fans with the films of their choice, will now come under the stewardship of the Industry Trust for IP Awareness to play an integral part in its copyright education campaigns. It is a partnership with the British Film Institute.

Launched in 2009, FindAnyFilm is one of the UK's leading websites for film fans looking to watch, buy, download, stream or rent legitimate film TV and video. With a database of more than 36,000 films across all formats, it is ideally positioned to help counter copyright infringement, which continues to damage the economic viability of the UK Audiovisual sector, says the Industry Trust.

At present 'convenience' and 'confusion' are two key drivers of copyright infringement, according to research by ICM for the Industry Trust. "Findanyfilm can play a pivotal role in countering these by offering consumers a clear, easy-to-use gateway to legitimate film, TV and video services."

The past year has seen the BFI work with the Industry Trust and other strategic partners to ready the site for this next phase. Extensive technical work has enhanced site functionality, improving Findanyfilm?s consumer and industry offering.

"This announcement really does mark an exciting new phase for FindAnyFilm and we're thrilled that this innovative website is now being fully embraced by the film industry and taken into its exciting next chapter," says Tim Cagney, Deputy CEO of the BFI.

"FindAnyFilm is a Lottery success story - initial funding and support made the site happen, it has proved itself as a valuable weapon in the fight against copyright theft; now our partners at the Industry Trust are moving it to a fully sustainable model, completely independent of public funding."

"The site already plays a central role in our Moments Worth Paying Fro advertising campaign by directing people to where they can enjoy content safely and legally," adds Liz Bales, Director-General of the Industry Trust.

Story filed 03.10.12