Hot on the heels of its acquisition by investment house Najafi Companies, Toronto-based global replicator and supply-chain service provider Cinram is expanding into Manufacturing-on-Demand through a partnership with Allied Vaughn, the MOD market leader. Targets are North American and European clients.

Allied Vaughn has pioneered and developed the MOD business by working closely with the motion picture and television industries and has recently expanded its capabilities to provide their services to the music industry. "Producing low-volume (or one-off) DVD, Blu-ray and CD-R titles to accommodate the demands of the individual consumer is a natural evolution as the changing landscape of the packaged media industry continues to put pressure on optical media manufacturers," says Cinram.

Both companies believe that on-demand solutions will be a key driver of waste elimination and will help maximize revenues from
catalogue content.

"Today's selling environment has content owners seeking improvements in their packaged media supply chains," says Doug Olzenak from Allied Vaughn. "As more consumers transition to digitally delivered content, controlling costs and maximizing margins for packaged media becomes increasingly important. Manufacturing on Demand uniquely ties costs to revenue, dramatically increasing title life cycle management options for content owners and marketers alike."

"Bringing MOD services to our global clients is consistent with our commitment to provide the most complete assortment of media supply chain products and services in the industry," says John Crosier, SVP Digital Architecture and Delivery for Cinram.

Story filed 03.10.12