Sony DADC has appointed Rajat Kakar as Business Head of Home Entertainment Services of its state-of-the-art manufacturing operations the global replicator opened in Navi Mumbai, India, two years ago.

In addition to servicing the fast-moving Indian market, Sony DADC has taken on the role of a local content licensee, to support the growth efforts of the major studios and content owners in this region. The first studios to leverage the licensee model in India are Walt Disney Studios Home Entertainment and Sony Pictures Home Entertainment.

"With this service, Sony DADC is laying the foundation for a professional and responsive, sales and distribution infrastructure in emerging markets such as India, expanding the range of options that content owners have to monetize the vast opportunities that exist in entering and sustaining these markets," says the company.

Kakar was previously Managing Director of Universal Music in India. In his new role he will be based in Mumbai and will work closely with international and Indian content holders and help shape the traditional and emerging retail landscape for Home Entertainment in India.

Story filed 03.12.12