At this year’s Games Convention in Leipzig, arvato AG’s games task force introduced new POS marketing as well as digital sales solutions where the interactive pre-listening and catalog system media browser and the in-store TV technology media unic are key features.

The media unic solution (pictured) is a full-range content management system to support in-store TV and digital signage. It enables retailers and publishers to play content on screens in retail stores uniformly and in a wide area, but also on multiple channels, in order to present product information, such as new releases or special offers.

Both systems were already being marketed by arvato digital services (formerly sonopress) and sold through a network of partners. Both marketing and sales will now be handled directly by arvato. “With the strategic realignment and the name change from sonopress to arvato digital services, this is a logical step,” says Andreas Müller, Director Sales & Marketing media network for the media service provider in Gütersloh. “As part of this realignment, we have brought the media browser and media unic services completely back to us.”

In addition to promotion at the point of sale, the arvato games task force also offers the latest in digital sales solutions. Since June 2008, Microsoft has been offering customers in Germany and Great Britain the opportunity to purchase software products conveniently and securely via a Web shop as direct downloads.

This Microsoft Store is planned, implemented, and maintained by arvato digital services. Technically, two solutions make up the heart of the Web shop: The business content management system (CMS) contentXXL and the Microsoft Commerce Server 2007, which provides product data and other dynamic content, and transfers them to the CMS. The modular structure facilitates template-based working at various levels of the portal and can easily be expanded.

arvato digital services concludes maintenance contract with IBM for media browser listening systems used in retail outlets

Story filed 26.08.08