Rovi's DivX digital rights management used with the company's adaptive streaming format, has been approved by the Digital Entertainment Content Ecosystem (DECE, of which ROVI is a fonding member) for streaming use within the UltraViolet ecosystem. With the DivX DRM becoming part of the UltraViolet technology specification, DivX Plus Streaming may be used by UltraViolet retailers to deliver high quality over-the-top video streaming.

DivX Plus Streaming brings features historically associated with Blu-ray Discs to the over-the-top entertainment eusage. The adaptive streaming solution not only dynamically adjusts streams to help deliver maximum visual quality based on available bandwidth, but also offers an advanced feature set with support for 1080p, subtitles, multiple language tracks, and trick-play functions such as smooth fast forward and rewind.

In addition to providing core DRM technology, Rovi is also powering some of the first UltraViolet-enabled retail services. For a major studio and leading US retailer, Rovi's end-to-end solution for digital entertainment distribution, Rovi Entertainment Store, is enabling integrated UltraViolet account creation and linking, purchase history and code redemption, disc-to-digital redemptions, as well as digital locker management and device streaming. As a result, consumers are able to view and access their UltraViolet collections, regardless of where movie purchases were made, directly within the library of their favorite retail service.

Rovi is also supporting UltraViolet through its professional video encoding solutions. TotalCode Enterprise, a server-distributed encoding solution for high-volume digital content production, will be one of the first commercially available workflow tools to support the preparation of movies in the downloadable UltraViolet Common File Format (CFF).

"The addition of DivX DRM to DECE's list of approved stream protection technologies continues the momentum for DivX Plus Streaming, which has been approved by studios and adopted by a range of companies that are helping fuel over-the-top entertainment distribution, including Broadcom, China Mobile, Dixons, MediaTek, MediaMarkt, and MStar," says the company.

Story filed 14.01.13