Leading DVD production and distribution specialist Odeon Entertainment Group has signed up Sony DADC to service its entire supply chain management for the UK and export markets. The multi-year agreement, which will fulfill hundreds of thousands of units annually, began on 4 March 2013.

Established for over ten years and with a legacy in the music and entertainment business, Odeon Entertainment partners with premium content providers such as ITN Archive, BBC Worldwide, Universal, RKO Pictures and 20th Century Fox to produce, package and deliver to market DVD and Blu-ray titles spanning all genres.

In addition, Odeon Entertainment develops niche brands with its creative marketing and sale of DVD feature film catalogues such as The Best of British, the Hollywood Studio Collection, and a specialist music DVD library. It also markets remastered titles such as the recent Blu-ray release of Django Remastered and Uncut.

"Using our extensive experience and solutions, Sony DADC will provide Odeon Entertainment with end-to-end solutions for its packaged media distribution, including manufacturing services, order-to-cash and physical distribution," says John Morrissey, Business Development Video Supply Chain at Sony DADC.

Story filed 03.04.13