Toshiba is launching a range of TVs that integrate Rovi's DivX Plus Streaming technology. This agreement will help increase the reach of Rovi's advanced adaptive streaming format and enable Toshiba DTVs to support high-quality entertainment services from over-the-top providers such as KNOWHOW Movies by Dixons Retail in the UK.

DivX Plus Streaming brings a cutting-edge feature set to streaming media that is typically characteristic of the Blu-ray Disc consumer experience such as multi-language subtitles and audio tracks, trick-play track for smooth fast forward and rewind, chapter points for quick scene navigation, and resume playback across devices.

In addition, to help eliminate buffering, DivX Plus Streaming includes Dynamic Resolution Scaling. Providing smooth and seamless transitions between different resolutions, Dynamic Resolution Scaling helps ensure consumers enjoy quick start times and continuous play even in low or fluctuating bandwidth environments.

Announced early last year, KNOWHOW movies is powered by Rovi Entertainment Store, a technology solution that includes white-label storefront and playback client SDKs, cloud services, as well as content licensing, management, and marketing services

The DivX DRM (digital rights management) solution, as used with DivX Plus Streaming, was recently approved by the DECE (Digital Entertainment Content Ecosystem consortium) for use in the UltraViolet ecosystem.

Toshiba's DTVs Certified for DivX Plus Streaming with KNOWHOW Movies is expected to be available to consumers later this quarter in the UK.

Story filed 09.05.13