Testronic, the leader in quality assurance services for film and television, games, hardware, and software, unveiled its new brand identity. The new look provides an overhaul of the company brand and promotes the services that it supplies and the industries that it serves.

The new logo is formed by colour-coded ticks, each representing one of the four Testronic business lines. The company has for a long time internally referred to Games, Film & TV, Digital TV and Software, but now this will also form part of the external communication message to the company customers.

"The new brand has been created to communicate the quality and integrity of the company's business lines and services, in order to support further growth [...]. Last year was a record year for Testronic and this year is expected to be even better," says the company.

Mike McGarvey, Testronic CEO, commented "This is an exciting time in Testronic's history. We are restructuring for further growth and the new brand development is an important part of this. It will allow us to clearly communicate the range of services that Testronic offers and assist internal communication across our business lines."

The rebranding exercise coincides with the departure in February of Seth Hallen, who had joined the company in 2006 as Managing Director, then President and in July 2010 as its CEO.

Story filed 10.07.13