According to a new report by Research and Markets, the global 3D TV market is to grow at a CAGR of 19.7% over the period 2013-2018 in terms of units and 2.04% in terms of revenue. One of the key factors contributing to this market growth is the increasing popularity of 3D programming and on-demand content.

One of the main drivers in the market is the increasing popularity of 3D programming, on-demand content and 3D channels, especially in developing countries such as China, India, Latin America.

The Global 3D TV market has also been witnessing the adoption of 3D TVs in advertising. However, lack of global standards for 3D technology could pose a challenge to the growth of this market.

"The growing popularity of 3D TV has encouraged advertising agencies to display their advertisements on 3D TV through which they are able to do in a better and more visually appealing way," commented an analyst from the team. "Advertisements on 3D TV tend to benefit the advertisers by increasing their customer base because of the improved visual quality of images. Thus, 3D TVs are emerging as an important medium for advertisers to reach out to the target audience. This trend is expected to drive the market growth during the forecast period."

Story filed 20.02.14