Samsung Electronics announced a strategic partnership with Hollywood studio 20th Century Fox to establish "a secure and sustainable" next-generation Ultra High Definition (UHD) content ecosystem. The partnership aims to deliver a variety of 4K UHD content to consumers via Samsung's Smart Hub platform across the company's line-up of UHD TV sets.

Earlier this year at CES 2014, Samsung announced this partnership with 20th Century Fox when it unveiled a UHD Video Pack, a storage device pre-loaded with content from multiple studios, including blockbuster 20th Century Fox movies, such as Night at the Museum, X-Men Origins: Wolverine and The Counselor.

"As a market leader of UHD TVs, Samsung is actively working with the best in the industry to pioneer a sustainable UHD content distribution ecosystem which will not only benefit consumers, but also open ways for content partners to expand their role in distributing UHD content," said Kyungshik Lee, Senior Vice President of the Service Strategy Team of Visual Display Business, Samsung Electronics.

For Mike Dunn, President of Twentieth Century Fox Home Entertainment, this partnership creates "a unique opportunity to introduce Ultra HD movies to audiences around the world."

The partnership will also "explore additional collaboration opportunities in multiple areas of innovation with the goal of creating immersive next-generation consumer experiences."

Story filed 22.03.14