Swiss packaged media manufacturer Adon Production and Sony DADC, the leading disc and digital service provider, offering digital and physical supply chain solutions, software services, and optical media replication services, have struck a strategic partnership deal completed at the beginning of this month. This deal is intended to bring a more comprehensive service for Adon customers, particularly in the areas of digital media, warehousing and premastering/ authoring.

The strengthened sales strategy with four key account managers and two senior consultants, combined with an expansion of services, will enable the Adon team to serve its customers more efficiently and closely, directly from its home base at Neuenhof.

Owner-managed Adon Production AG has been the Swiss market leader in the production of optical data media and communications concepts using optical media, flash media and card media since 1996. The company has an impressive client portfolio, including clients such as AMAG, Credit Suisse, Universal, Swisscom, Mercedes and many more. Founded as a retailer in 1996, it acquired the company CD Press in 2003 and established production facilities at the sites in Bergdietikon and Neuenhof. "The disc market has come under pressure in recent years," says chairman Rover Schudel. "We believe that the strong partnership with Sony DADC is a decisive step in the expansion of our services and will enable us to serve the market more sustainably."

Sony DADC has been active in the market since 1983 and is a leading disc and digital service provider for the entertainment, education and information industries. The company's network consists of service offices, optical media production, distribution and digital facilities in 19 countries around the world. "Preparatory research has shown us that tremendous synergies can be exploited in order to serve the Swiss market in a more intensive and comprehensive way," says Jesper Schertiger, Senior Vice President European Sales & Marketing.

Story filed 18.09.14