Last month, the Industry Trust for IP Awareness and Universal Pictures launched a Dracula Untold trailer in cinemas nationwide in the UK. This is the 17th collaboration as part of the industry's successful Moments Worth Paying For campaign inviting the use of legal sources of films.

Luke Evan stars in this origin story of the man who became Dracula, and the trailer aims to inspire by thanking audiences for choosing legal film and supporting the production of future content. The piece is both introduced and concluded by signposting fans to FindAnyFilm.com reinforcing the all-films, all-above board message.

"We're delighted to see the successful MWPF return to Universal Pictures," says Liz Bales, Chief Executive of the Industry Trust. "In this new instalment we were keen to refresh the message around consuming film from legal sources and here we see the FindAnyFilm messaging strengthened to ensure that whilst the Dracula Untold footage excites and inspires audiences, the take out is clear: FindAnyFilm is where audiences can find all films, all above board."

To amplify the reach and influence of the trailer, the Industry Trust implements its successful integrated multi-media approach across cinema, online and outdoor to complement the Dracula Untold marketing strategy.

Dracula Untold opens in cinemas nationwide on 3 October 2014. Associated Moments Worth Paying For activity are running in cinema, outdoor and online.

FindAnyFilm.com is one of the UK's leading data services for film fans looking to watch, buy, download, stream or rent legitimate film. Operated by the Industry Trust for IP Awareness, the website offers 40,000 films across all formats, from cinema to DVD and Blu-ray, as well as download and streaming digital (or on demand) services. Visitors can search by title and/or talent, and can sort their results by format and price.

Story filed 15.10.14