Twentieth Century Fox Home Entertainment has gone "live" with its new copy protection software, MediaEscort, to protect the studio's filmed entertainment content that is streamed via the Internet to its various trade business partners in advance of DVD availability.

Developed by USA Video Interactive Corp, MediaEscort's on-demand watermarking system automatically and seamlessly embeds SmartMarks, imperceptible forensic information in every frame of video content, during Internet delivery to protect against piracy.

TCFHE selected MediaEscort for online delivery of streaming media content for review by retail buyers, distributors and others that sell DVDs to the general public. The move provides the Studio's trade partners with the convenience of being able to view its product simply on their office computer.

"Professional pirates constantly prowl the Internet for streaming entertainment content that they might possibly hijack," stated Heather Field, Executive Director of Digital Marketing IT at TCFHE. "In using MediaEscort we can provide advance access to our content, conveniently and in a traceable manner."

MediaEscort is an IP-centric, real-time online watermarking product, with its own administrative infrastructure fully integrated into customer's video servers. It will automatically and seamlessly embed SmartMarks during Internet delivery, providing the proof courts need to protect intellectual property rights, indicting and convicting the individuals who steal the original material. Using MediaEscort, copyright holders are able to protect their content without restricting the fair uses of legitimate customers.

Story filed 06.04.08