At CES, Pioneer Electronics (USA), in collaboration with Sonic Solutions, TitleMatch Entertainment Group and Primera Technology, demonstrated a fully-functional Qflix DVD-on-Demand Service with CSS encryption.

The Qflix programme, developed by Pioneer and Sonic, offers a new means for content owners to release titles for custom production and sale while maintaining the same level of content protection used on commercially mass-produced DVDs.

Qflix was established to facilitate the adoption of secure downloading and burn applications, in accordance with the "DVD Download" industry-approved specifications for recording downloads set forth by the DVD Forum and the DVD Copy Control Association (DVDCCA).

The TitleMatch DVD On-Demand service allows retail customers to purchase DVD movies and home entertainment directly from a touch screen. Customer-selected content is automatically recorded and printed direct-to-disc using a Primera Bravo XRP Disc Publisher, which features two integrated Pioneer BDC-202MR Optical Drives for immediate delivery at point-of-sale.

"Responding to consumer and industry interest in the electronic sell-through of video content and facilitating the adoption of secure download and burn applications, the Sonic and Pioneer partnership promises to usher in a new era of convenient consumer access to a broad range of quality entertainment," said Jim Taylor, senior vice president and general manager of Sonic Solutions' Advanced Technology Group.

Story filed 08.01.08