The Digital TV Group - the industry association for promoting digital television in the UK - it is to conduct the nation's first industry consultation into three-dimensional TV (3DTV).

The consultation, which will open later this month, will ask the DTG membership of over 125 digital television broadcasters, platform operators, manufacturers and other stakeholders for their views on the technological feasibility and viability of 3DTV, and for their views on key interoperability issues.

Commenting on the consultation, DTG Director General Richard Lindsay-Davies said: "The DTG has been at the heart of every development in digital television since its inception more than a decade ago. Our early work in the largely nascent area of 3DTV is a further example of our ability to help frame the debate on an emerging technology and provide a forum for all the key industry players.

"Some industry observers regard 3DTV as a natural, evolutionary next step for high-definition television. However, numerous challenges exist across the value chain, from image acquisition, storage and post-production, to distribution, reception and display. These challenges need to be understood and overcome in order to make 3DTV a feasible and viable consumer proposition."

The DTG's 3DTV consultation will be conducted in conjunction with independent media consultant Lovelace Consulting.

Story filed 09.03.09