Universal Pictures (UK) again topped the list of winners at the annual British Video Association Awards, picking up four awards for Marketing Initiatives in Film and Special Interest as well as winning the Best Retail and Rental Distributor and Title 2008 of the Year with "Mamma Mia!," "Atonement" and "American Gangster," respectively.

20th Century Fox Home Entertainment took home two BVA Awards to add to their collection, winning Marketing Initiatives of the Year for Music and Television as did Sony Pictures Home Entertainment with Marketing Initiative wins in Catalogue and Film (up to £10million box office).

Momentum Pictures won the Creative Initiative of the Year for their innovative "CSI – Finger Print" set whilst Optimum Releasing with their authoring house Eyeframe, came away from the night of celebration with an award for the Best British Authored Title.

Asda and Blockbuster won the retail and rental categories, whilst Firebelly was named Agency of the Year.

HiT Entertainment was victorious in the Children’s category, Walt Disney Studios Home Entertainment were triumphant in Non-Theatrical category and Warner Home Video were rewarded for the huge success of "The Dark Knight" which was firmly voted by the public as Best Blu-ray title of the Year at www.blurayrevolution.co.uk – the UK’s official Blu-ray website.

For their relentless campaign against piracy, FACT were rewarded with a BVA Award for Industry Initiative of the Year for their 2008 Strengthened Enforcement Programme.

FULL LIST OF BVA 2009 AWARDS WINNERS

Creative Initiative of the Year
Momentum Pictures – "CSI: Finger Print Initiative"

Marketing Initiative of the Year – Non-Theatrical
Walt Disney Studios Home Entertainment – "Tinker Bell"

Marketing Initiative of the Year – Music
20th Century Fox Home Entertainment Ltd – "Shine a Light"

Marketing Initiative of the Year – Children’s
HiT Entertainment – "Thomas and Friends: The Great Discovery"

Rental Distributor and Title of the Year
Universal Pictures (UK) – "American Gangster" (Over-the-counter), "Atonement" (Online)

Rental Success of the Year
Blockbuster

Marketing Initiative of the Year – Television
20th Century Fox Home Entertainment – "Family Guy Series 7"

Marketing Initiative of the Year – Special Interest
Universal Pictures (UK) – "Lee Evans Big: Live at the 02"

Marketing Initiative of the Year – Catalogue
Sony Pictures Home Entertainment – "Girls' Night In"

Best British Authored DVD/Blu-ray
Optimum Releasing/Eyeframe – "Son of Rambow"

Supplier/Agency of the Year
Firebelly

Retail Distributor and Title of the Year
Universal Pictures (UK) and "Mamma Mia!"

Retail Success of the Year
Asda

Marketing Initiative of the Year – Film (up to £10 million box office)
Sony Pictures Home Entertainment – "Superbad"

Marketing Initiative of the Year – Film (over £10 million box office)
Universal Pictures (UK) – "Mamma Mia!"

Best Blu-ray Title of the Year (consumer vote)
Warner Home Video – "The Dark Knight"

Industry Initiative of the Year
FACT – Strengthened Enforcement Programme 2008

Story filed 09.05.09