The Blu-ray Disc Association announced plans to incorporate 3D into the Blu-ray Disc format. “The rapid and enthusiastic consumer adoption of Blu-ray Disc, coupled with the format’s technical capabilities and capacity make it the ideal format for bringing a vibrant 3D experience to consumers,” claims the BDA.

The Association is examining a number of criteria and at a minimum, the specification will require delivery of 1080p resolution to each eye and backward compatibility for both discs and players, meaning that 3D discs will also include a 2D version of the film that can be viewed on existing 2D players and 3D players will enable consumers to playback their existing libraries of 2D content.

The BDA, comprised of major motion picture studio, IT and consumer electronics companies, is working on a uniform specification to ensure consistent delivery of 3D content across the Blu-ray Disc Platform.

“The BDA intends to take full advantage of the format’s high bandwidth and capacity to achieve the very highest possible quality 3D experience,” said Victor Matsuda, Blu-ray Disc Association Global Promotions Committee Chair. “Just as Blu-ray Disc has paved the way for next generation, high definition home entertainment, it will also set the standard for 3D home viewing in the future.”

Story filed 09.09.09