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wewow launches its first eco-friendly packaging solution for DVD

Bradford-based disc production company is expanding its eco-friendly portiofolio of bespoke media packaging solutions with the addition a ‘green’ DVD case. The DVD WowWallet joins an array of sustainable media cases to be showcased on wewow’s dedicated packaging website, www.weEco.co.uk, which was launched earlier this year.

The company’s emphasis on sustainable media packaging has led them to develop a unique DVD case which is manufactured entirely from FSC-accredited board and printed with vegetable-based inks. wewow is also working with a local printer to use alcohol-free printing where ever possible to print the bespoke cases. The FSC accredited board was selected in order to ensure that the material used is sourced from a well managed forest. Alternatively, customers can opt for a 100% recycled board.

The DVD WowWallet is produced from a single piece of board and features a durable DVD tray, which removes the need for a plastic tray glued within the case. The case was developed in response to customer’s requests for a case which retained the eco-friendly credentials of the CD WowWallet and wowPak, but was the size of a traditional DVD case and featured room for a booklet.

Story filed 16.11.09

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