Following on the announcement of a range of Full HD 3D TV products, including a prosumer Full HD 3D camcorder, at CES Las Vegas, Panasonic is now unveiling its fully operational Blu-ray 3D Advanced Authoring Center located at Panasonic’s R&D facility in Hollywood.

The Advanced Authoring Center was recently upgraded and equipped with the latest 3D technological innovations, based on standards developed by the Blu-ray Disc Association. The Center now offers studios and filmmakers Blu-ray 3D image processing, interactive programming, as well as authoring and disc certification services, which are capable of making Blu-ray 3D discs commercially available as early as Spring 2010.

“Given Panasonic Hollywood Laboratory’s vast experience with HD image processing, we are confident that we lead the industry with MPEG-4 MVC (Multiview Video Coding) 3D image compression technology,” said Jeannine Patton, Vice President & General Manager of the Advanced Authoring Center. “Blu-ray 3D is an exciting new space for the home entertainment industry and our early research and collaboration was extremely helpful in determining what will provide the most compelling experience and optimum performance when designing for Blu-ray 3D.”

Story filed 03.02.10