Within four years, 50% of US homes will own a 3D-Ready display, and the uptake of 3D–Ready Blu-ray players won’t be far behind, with one out of every three US homes owning one, according to Futuresource Consulting’s latest research 3D: How Big, How Soon?

The BDA's announcement in December last year on the finalisation of the ‘Blu-ray 3D’ specification has been cemented by Sony’s release of a standalone 3D-Ready Blu-ray player, firmly fixing the industry’s crosshairs on a 3D future.

"Our research shows an imminent upsurge in the adoption of 3D-capable High Definition and Blu-ray hardware, now strengthened by a clearly defined 3D roadmap," says Jim Bottoms, Director at Futuresource. "We expect that a high percentage of BD players will ship with 3D capability next year, and within a few years it will probably be difficult to buy a player without 3D."

"With a number of leading hardware brands all vying to carve out an early position in the 3D TV and BD market, 3D Ready TVs and players will seed the 3D market in much the same way as the HD market was primed five years ago," says John Bird, a strategy analyst at Futuresource. "By 2015 we expect the majority of TVs available will be 3D-Ready and the normal replacement cycle will result in a good proportion of households in the US, Japan and Europe having a 3D-capable display.”"

Hunger for 3D content will also be driven by owners of PS3 consoles who will be able to play 3D Blu-ray content via a firmware upgrade. For those consumers not yet convinced by the HD experience, 3D will be a highly persuasive reason to upgrade, adds Bottoms.

Combined with other premium features, such as connected TV and entertainment database browsing, which allows users to browse actor and production information, Futuresource reckons consumers in the early adopter and early majority segments will begin to upgrade fairly quickly.

Story filed 23.02.10