Sonic Solutions announced 3DAccess, a programme that provides professional authoring facilities with the tools and knowledge required to prepare 3D premium video entertainment for distribution on Blu-ray 3D and electronically over the web to 3D-enabled consumer electronic devices.

The programme is part of a broader, company-wide initiative that is focused on enabling 3D access in the home and driving consumer adoption with a range of 3D-capable applications and services, says the company.

The 3DAccess programme enables major motion picture studios and professional authoring facilities to meet the initial demand for 3D title creation by providing early access to new 3D-capable, add-on modules for Sonic’s Hollywood-standard compression and authoring suites.

Officially launching later this year, the new modules add 3D capabilities and controls to Sonic Scenarist, Sonic CineVision, Lemony and Scenarist QC and allow creative professionals to produce optimized 3D titles for distribution in the Blu-ray 3D format, as well as electronically via online movie services.

“With 3DAccess, Sonic hopes to jump-start 3D title creation in the same way the company ignited the market for entertainment on DVD and Blu-ray Disc. The 3DAccess program not only offers the complete add-on toolkit for 3D title creation, but also the in-depth training required to address the design challenges facilities will face producing 3D titles,” says said Rolf Hartley, Senior Vice President and General Manager, Premium Content Group, Sonic Solutions. “3D not only represents a massive new business opportunity for professional authoring facilities and content owners, but also an opportunity to redefine the home movie viewing experience for consumers.”

Story filed 18.04.10