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Blockbuster acquires Movielink
Blockbuster has acquired Movielink, one of the US's leading movie download services. The acquisition gives Blockbuster access to one of the largest libraries of downloadable movies and a large array of television content. Terms of the agreement were not disclosed.
The Movielink service was created in 2002 by a joint venture of Metro- Goldwyn-Mayer Studios Inc., Paramount Pictures, Sony Pictures Entertainment, Universal Pictures and Warner Bros. Studios.
The acquisition of Movielink, which has VOD and Electronic sell-through (EST) license agreements with the five founding studios, as well as more than 30 other studios, television-content distributors, and foreign and independent content providers, enables Blockbuster to offer consumers downloadable entertainment content via their PCs, portable devices, television-connected home networks and approved set-top boxes.
Blockbuster plans to continue to operate the Movielink service and to eventually make elements of the service available through blockbuster.com.
Story filed 13.08.07
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